Young employees will only want to work in Web 2.0 'compliant' companies.People born in the late 80's do not even know how was the world without Internet. They are approaching today the business world by entering their first job experiences.
They grew by using tech gadgets to communicate with others, sometimes more than one at the same time (i.e. smartphone while using an instant messaging app while listening to the music coming out from the speakers of their iPod).
Some sociologists call them 'Generation Y'.When they enter the work experience they expect to find the same tech tools they use everyday, but how many companies are ready to satisfy them? Not that much!
Generation Y people want to try every new tech gadget as they get to the market.
One of the problems is that the habit in using social networking is to 'classify' others, and when their manager is not even able to send an e-mail or access a search engine, well, there could be problems in keeping the value of the management. Some of the internal processes will become instable: it's not a valuable answer if you say "...this is how it works here!".
Another problem is the fact that Web 2.0 makes you to put less attention to privacy and security issues. This introduces a new responsibility for the IT Manager that has to educate these people to find the right balance between sharing and preserving data.
However, all of the new methodologies to communicate and share info that Web 2.0 can bring into the enterprise is surely a high value. So, it is worthwhile to approach the problems to solve them somehow to be able to benefit from the Web 2.0 value.
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